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| Photo by Angela Tague |
In addition to healthy food on my plate, I want skin-nourishing beauty products in my makeup bag.
When I learned about
jane iredale cosmetics, my search for natural, non-toxic makeup was complete! This year
jane iredale will celebrate 20 years in the beauty-turned-skin care industry. I had a chance to catch up with the beauty and brains behind the
cosmetics, Jane Iredale herself.
Here's the inside scoop on this makeup
company: past, present and future!
Angela: Congratulations on celebrating 20 years in the makeup
industry! I understand you started your venture in 1994 with the launch
of a mineral makeup called Amazing Base Loose Mineral Foundation. Why is
it important to you to work with minerals versus other types of
ingredients?
Jane: Mineral powders are pure pigment which is what gives them their
excellent coverage, making the skin glow flawlessly. They allow the skin
to breathe and function normally, as well as giving broad spectrum sun
protection. They contain none of the problem ingredients that cause
sensitivities and breakouts.
Not all mineral powders are created equal. Some just use the word
mineral as a marketing term and some contain no sunscreen benefits.
jane iredale cosmetics were the first to add skin care benefits to makeup, which is why our logo contains the words "The Skin Care Makeup."
When
jane iredale was born with the launch of Amazing Base
Loose Mineral Foundation in 1994, no one knew what mineral makeup was.
We were creating a whole new category of mineral makeup, and it was a
challenge to help consumers understand what true mineral makeup really
was. And even today, although mineral makeup is more mainstream, it can
still be challenging to help people understand the difference between a
true mineral makeup and alternatives.
But our commitment to using the best possible ingredients is
unwavering. It's something we celebrate as we'll reflect on the past 20
years, and will maintain through the next 20 years and beyond. It will
always be our mission to provide personal, natural beauty to improve the
health and lives of women.
Angela: My readers love to live healthy, wholesome lifestyles. Can you explain how jane iredale is allergen-friendly and a great option for people looking for natural beauty products?
Jane: Our products blur the line between skin care and makeup with
ingredients and delivery systems that benefit the skin in a number of
ways. We never stint on the quality of our ingredients or on our
testing. We conduct tests that are not required of cosmetics in general.
For example, we test for comedogenicity, sensitivity, heavy metals and
photo-toxicity. Of course, we're always current with our colors, and we
have makeup artists at New York Fashion Week each season.
But more than anything else, I believe that what differentiates us is
our point of view. We believe that makeup should be integrated into the
overall health of the body, not purely a fashion statement. Also, we've
spent the past 20 years being as transparent with consumers as it's
possible to be. We list all of our ingredients for every product on our
website, and we have clear information for those who embrace
vegan and
gluten-free
lifestyles. We've always done this. We want people to know what is in
our products because it's important to me and I know it's important to
them.
Angela: I'm excited to try the jane iredale Magic Hour
Collection, which launches in March 2014 and is just one of the many
collections and products being released during this 20th anniversary
year. The dusty rose and bronze tones look fabulous for everyday wear.
Which product in this collection are you most excited for women to try?
Jane: This year, spring and summer beauty is all about glowing,
healthy skin (again), and the Magic Hour collection delivers that look
of warm light and shimmering color. The entire collection is inspired by
our Moonglow Quad Bronzer, which gives a golden glow to any part of the
body.
It's hard to choose just one favorite from the collection. The smoky
eye never goes off-trend, but this season, it's being done with more
color than the usual grey and brown. I recommend using the PurePressed
Eye Shadow Trio in Golden Girl to replace your standard smokey eye look
with golden lids that are equally sultry and romantic. The new Jelly Jar
Gel Eyeliners finish the look.
Strong lips are very current as well, and as you can imagine, my
favorite approach to this trend is to complement clear, healthy-looking
skin with a pop of color on the cheeks that tones with the lips. The
InTouch Highlighter in Comfort and Lip Fixation in Craze pair
beautifully for this look. I love the Lip Fixation's stain and gloss duo
because its color lasts all day and lips look hydrated and luscious.
Angela: I'm a firm believer that makeup can enhance a woman's
natural beauty. On a daily basis you work to create healthy, innovative
products to make ladies look their best. In one sentence, what does
being beautiful mean to you?
Jane: In a nutshell, I would say that true beauty lifts your spirits,
whether you find it in a person, in nature or in buildings and objects.
There's a natural, easy quality to it. If it looks as if you're trying
too hard at beauty, it never works.
Thank you, Jane, for your wonderful insight and letting my readers
know about the magic behind your company's products. Here's to the next
20 years of healthy beauty products!
Have you tried
jane iredale cosmetics? Tell me your thoughts in the comments below.
Until Next Time,
Choose Healthy!
Angela Tague
Whole Foods Living
PS: Next week I'll feature a review of the Magic Hour Collection! Sign up for an email reminder on the top, left corner of this page so you don't miss it!
